![\"The](\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/logos\/logo-circle-small.svg\"){kind=logo}
\n <\/div>\nImprove brand visibility:<\/h3>\n
Improve how leads see your brand as an agent by working on your mission, vision, and values (MVV), improving your online presence, and using tools to streamline your process.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
Focus on your network:<\/h3>\n
Your network is your first base of potential clients. Expand your network, nurture it, and focus on building relationships there, even if it means joining a team or finding a mentor.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
Diversify your lead generation strategy:<\/h3>\n
Keep refining your strategy and keep your options open. Besides classics like door knocking and attending open houses, learn how to find hidden listings, create online ads, and learn how to prospect FSBO sellers.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
Don\u2019t forget the follow-up:<\/h3>\n
Your job isn\u2019t done after making contact! You have to make sure to keep your name on top of your leads\u2019 minds with intentional follow-ups.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n
Improve brand visibility<\/h2>\n1. Refocus your mission, vision, and values <\/h3>\n
Regular Close readers know how much we emphasize the importance of establishing your mission, vision, and values (MVV). Newer real estate agents may find this task to be meaningless and tedious, but it\u2019s actually vital for building your brand<\/a>.<\/p>\n Your MVV statement is more than just words on your business profile; it separates you from your competitors and helps you attract the right kind of clientele. After all, there are hundreds of other agents in your area that a client can work with, but your MVV makes you, you.<\/p>\n Even if you already have one, it may be good to revisit your MVV in the context of generating new listing leads. Take a step back and really consider how you are uniquely positioned to help sellers.<\/p>\n A homeowner\u2019s choice of agent is driven more by what you offer and how it benefits them. Since you can\u2019t be everything to everyone, your MVV is a crucial first step to getting the right sellers to resonate with you and hire you.<\/p>\n Carve out at least a few hours this weekend to really think through what unique value you can offer sellers. Write down your mission, vision, and values and put them where you can see them often. For tips, check our guide to writing an inspiring mission statement<\/a>.<\/p>\n<\/div>\n<\/div>\n While looking for listings is good, building an online presence can bring listing leads to you. When home sellers find you and see an active online brand, it positions you as an authority figure and builds trust.<\/p>\n You can build your online presence in several ways, the easiest of which include:<\/p>\n Having all the leads in the world won\u2019t help if you can\u2019t close them and ultimately list and sell their property. That\u2019s why learning the art and science of running a listing presentation<\/a> that can persuade them to hire you is essential.\u00a0<\/p>\n Here are five tips for delivering a persuasive listing presentation:<\/p>\n <\/p>\n <\/a><\/p>\n Everyone in your database is a potential real estate seller lead. If you schedule a few folks weekly, you can talk to most of your sphere four times yearly (once a quarter). This works especially well if you\u2019re a newer agent because the people in your sphere are the most likely to know and trust you enough with the biggest and most important financial transaction of their lives. <\/p>\n All you need to do is call people in your sphere and talk about your shared interests and connections. Then, add one simple script<\/a> at the end of your call, like this one:<\/p>\n \u201cI was hoping you might feel comfortable recommending me to anyone you know who might need help buying or selling a home. Could you think of someone right now, perhaps a coworker, friend, or family member, who might be looking to make a move?\u201d<\/em><\/p>\n How to Get Started Today<\/strong><\/p>\n Real estate farming is one of the best ways to get real estate listings, but it can be a challenge. The key is to target a small area (no more than 250 homes) and consistently provide hyperlocal and valuable information. Use multiple channels to touch your farm twice per month, one \u201cfun\u201d touch and one \u201cserious\u201d touch each month. Keep in mind that farming is a long-term marketing strategy.You can utilize print marketing, like sending real estate postcards<\/a> and a regular monthly email newsletter on the current marketing and events in the area. You can also set up appreciation events<\/a> for clients, which show clients you care while also ensuring you remain top-of-mind for them. For a full breakdown, check out our guide to real estate farming<\/a>.<\/p>\n <\/p>\n <\/a><\/p>\n Joining up with a team can be a strong strategy for budding real estate agents who need to build a sphere of influence. You might think, \u201cWhy should I join a team when I could start building my own portfolio?\u201d The answer is simple: to learn more about the trade, the market, strategies that work, and to build trust within your community.<\/p>\n By working with a local team, you gain insight into hyperlocal market knowledge, as a good team would know how to generate listings in your area better than anyone! Better yet, an established team would already be known by those in that area and are more likely to trust you despite being new in the market.<\/p>\n Alternative:<\/strong> Find a mentor<\/strong> <\/p>\n If joining a team isn\u2019t your cup of tea, then working with a mentor is a great alternative. Mentors can also provide strong insight into a local market while giving you pointers to becoming a successful real estate agent. This isn\u2019t new \u2014 in fact, many budding agents get their careers started with their help. Some mentors even hand off their personal leads to allow their mentees to learn. For some pointers, check our guide to finding the perfect real estate mentor<\/a> for you.<\/p>\n<\/div>\n<\/div>\n Many team leaders will be happy to mentor you if, and only if, you join their team as a junior agent. Since most top-producing listing agents eventually start their teams, finding a solo agent to mentor you is harder but not impossible. Ask your managing broker or find a few solo listing agents on your own and offer to buy them a cup of coffee.<\/p>\n<\/div>\n<\/div>\n While it\u2019s not exactly the most groundbreaking lead generation strategy \u2014 and certainly not the easiest one \u2014 door knocking is one of the simplest ways to gain leads and secure listings. As tiresome as it may seem, it\u2019s a good way to show homeowners how confident you are, while literally putting your face through the door.<\/p>\n To make your door knocking effort simpler, use a script. Not only does this take away the pressure of figuring out what to say, but you\u2019ll be sure to address the important talking points right off the bat while increasing your chances of engagement. Our guide to door knocking<\/a> is a great resource \u2014 we even provide a script to make your efforts easier.<\/p>\n There is hidden listing inventory \u2014 off-market properties that you can jump in on \u2014 that can provide listing leads with much less competition. You just need to get to those sellers first. <\/strong>Real estate predictive analytics<\/a> will help you stay ahead of the curve and find potential sellers before your competitors. <\/p>\n Here are three of the most overlooked property types to start with:<\/p>\n <\/a>\n <\/li>\n <\/a>\n <\/li>\n<\/ul>\n<\/div>\n Plus, don\u2019t forget about pay at closing leads<\/a>. This is a great way to generate leads without paying upfront. Using a site like Sold.com can get your brand out there immediately. Check them out \u2014 it\u2019s free to register your account. When interested sellers register on sold.com to sell their home, if their situation matches your profile, you\u2019ll be passed their contact information.<\/p>\n If you don\u2019t have the time, interest, or knowledge to create and implement a complete marketing strategy to get yourself in front of homeowners, consider outsourcing your lead generation strategy. You can utilize your budget to buy listing leads. After all, just one closing could pay for the service.<\/p>\n One easy way to do this is to buy exclusive seller leads and conversion training from Market Leader, The Close\u2019s top recommended real estate lead seller<\/a>. One flat monthly rate gets you a predictable number of exclusive leads to work every month.<\/p>\n The proven effectiveness of online ads makes them a no-brainer to use to generate leads. However, some agents think this means simply leaving their professional headshot on Facebook with their contact information. This simply won\u2019t generate results unless you\u2019re already extremely popular.<\/p>\n Running and optimizing ads will take time, but the more ads you run, the more chances you have to optimize them and learn what works and doesn\u2019t. Optimized ads can generate a strong return on your investment if you put in the work. Here are some The Close resources to get you started on optimizing your ads:<\/p>\n You might be surprised to learn that pretty much every single lead generation service that agents pay for uses the same strategies to generate seller leads online: create an offer of value (personalized home valuation or a home maintenance checklist), design an ad, and budget, then follow up, follow up, follow up. If you do not see results, continue optimizing your ads and lead magnets until you get high-quality leads at a price per lead you\u2019re comfortable with.<\/p>\n<\/div>\n<\/div>\n Convincing homeowners looking to sell FSBO can seem like fighting an uphill battle \u2014 but the returns can be worth it if you put in the legwork. Here are two easy ways to convince FSBOs to meet with you that rely on simple psychological principles:<\/p>\n Here is an example of an FSBO flyer that leverages FOMO from Jodie Cordell<\/a> that you can use for inspiration:<\/p>\n Open houses may seem like a waste of time, and some agents tend to avoid them \u2014 but not leveraging the opportunity is the actual waste! Neighbors in the area are likely to pay a visit just to see what\u2019s in the house, even without an intention to buy.<\/p>\n True enough, the odds of a visitor who needs to sell their house showing up are slim to none. However, this presents the opportunity to meet homeowners in the neighborhood with the perfect excuse to talk about real estate. And remember, many buyers will want to sell their homes before they purchase a new one \u2014 so house hunters are a potential source of listings, too.Still not convinced open houses can be a fantastic strategy for how to get a listing?<\/strong> Well, what if I told you that Los Angeles Realtor and star of CNBC\u2019s \u201cListing Impossible\u201d Yawar Charlie<\/a> wishes <\/em>he spent more time trying to find sellers at open houses?<\/p>\n \u201cI always looked at open houses as an opportunity to pick up a buyer but never to pick up a listing. I wish that I had thought about it in a different way and considered that this was an opportunity for me to meet neighbors, tell them about what I could do for them, and potentially pick up additional listings in the area.\u201d<\/p>\n<\/p><\/div>\n Before the big day, learn basic open house scripts<\/a> to steer conversations with homeowners smoothly away from local gossip and on to real estate. Also, make sure to review some of the best open house ideas<\/a> to make sure everything works out during the showing.<\/p>\n<\/div>\n<\/div>\n Even if you generate a bunch of leads, if you don\u2019t stay in touch with them, they can forget about you. You want to consistently stay in touch with your sphere so that your name is top-of-mind when they need your services or someone they know. <\/p>\n Automating your follow-up is key. Lots of CRMs and systems out there help you with your follow-up, but you must work to get those systems set up. If you\u2019re looking for an easy, plug-and-play solution, Homebot could be great for you\u2014each month, your sphere will get an email update with their estimated home valuation based on hyperlocal data and neighborhood trends. Read The Close\u2019s review of Homebot<\/a> to find out more about it.<\/p>\n These may not get you many likes on Instagram, but sending out good old-fashioned “just sold” postcards is a fantastic way to get or stay top of mind in your farm area. After all, they prove to homeowners that, unlike some agents, you actually get deals done.<\/p>\n <\/p>\n <\/a><\/p>\n While not every demographic responds well to postcards, one key demographic does: senior citizens with tons of equity in their homes. It gets better. National Association of Realtors statistics show<\/a> that the typical first-time buyer is older, with an average age of 38. That means the average <\/em>person ready to sell their home is much more likely to respond to your postcards.<\/p>\n<\/div>\n<\/div>\n There are quite a number of things to keep in mind to get listings when on a budget, but that\u2019s why it\u2019s important to keep an open mind \u2014 and keep up with the legwork! Do you have other tips for fellow real estate agents, both old and new? Leave it down in the comments below and help an agent out.<\/p>\n The post How To Get Real Estate Listings in Any Market on a Budget<\/a> appeared first on The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Getting consistent listings is a challenge in any market, especially in low-inventory markets and with a limited marketing budget. Luckily, … ![](\"https:\/\/assets.theclose.com\/uploads\/2024\/02\/dyk.png\")
<\/span>\n<\/div>\n2. Establish your online presence<\/h3>\n
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3. Prepare scripts and presentations to seal your deals<\/h3>\n
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The Complete Guide for Effective Listing Presentations (+Template)<\/h5>\n<\/p><\/div>\n
Focus on your network<\/h2>\n
4. Schedule regular calls with your sphere of influence<\/h3>\n
<\/span>\n<\/div>\n\n
5. Pick your real estate farm & stick to it<\/h3>\n
How to Get Clients in Real Estate: Our Top 11 Tips for 2025<\/h5>\n<\/p><\/div>\n
6. Join a team as a junior agent <\/h3>\n
<\/span>\n<\/div>\nDiversify your lead generation strategy<\/strong><\/h2>\n
7. Don\u2019t knock off door knocking<\/h3>\n
8. Learn how to find hidden listing inventory<\/h3>\n
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9. Purchase exclusive seller leads<\/h3>\n
10. Run effective online ads targeting homeowners<\/h3>\n
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<\/span>\n<\/div>\n11. Learn how to prospect FSBOs (the right way)<\/h3>\n
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![\"\"](\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/03\/scriptforflier-postcard-900x924-1.png\")
<\/figure>\n12. Convert open house visitors <\/h3>\n
![](\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/03\/Yawar_Charlie_0262_Web-1-768x1024-1.jpg\")
<\/span><\/h2>\n<\/span>\n<\/div>\nDon\u2019t forget the follow-up<\/h2>\n
13. Automate your follow-up<\/h3>\n
14. Send out \u2018just sold\u2019 postcards<\/h3>\n
![\"Just](\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/03\/Just-sold-postcard.png\")
13 Just Sold Postcard Examples & Templates (+ Resources)<\/h5>\n<\/p><\/div>\n
![](\"https:\/\/theclose.com\/wp-content\/uploads\/2024\/02\/did-you-know.png\")
<\/span>\n<\/div>\nClosing the deal<\/strong><\/h2>\n