{"id":540,"date":"2025-02-26T14:56:16","date_gmt":"2025-02-26T15:56:16","guid":{"rendered":"http:\/\/www.kassandramangaka.com\/?p=540"},"modified":"2025-03-04T15:25:51","modified_gmt":"2025-03-04T15:25:51","slug":"the-ultimate-real-estate-marketing-plan-template-how-to-create","status":"publish","type":"post","link":"http:\/\/www.kassandramangaka.com\/index.php\/2025\/02\/26\/the-ultimate-real-estate-marketing-plan-template-how-to-create\/","title":{"rendered":"The Ultimate Real Estate Marketing Plan: Template &amp; How to Create"},"content":{"rendered":"<p>Think of your real estate marketing plan as a roadmap leading you to your destination. Achieving success as a real estate agent takes focus and strategy, and your plan is essential for setting off in the right direction.&nbsp;<\/p>\n<p>This guide will break down the elements of an effective marketing plan and demonstrate how it can help you optimize your budget while planning your business strategies for maximum impact in your community. Plus, you\u2019ll get access to a downloadable plan to start using as soon as today.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"836\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Screenshot of The Close Real Estate marketing plan template\" class=\"wp-image-89277 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/02\/Screenshot-2024-02-26-at-8.33.47-AM-1200x836-1.png\"><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><a class=\"button fit-popup-campaign-7206\" href=\"#\" rel=\"noopener\" data-campaign=\"7206\">Download Your Real Estate Marketing Plan Template<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"How\">How to Create Your Real Estate Marketing Plan<\/h2>\n<p>Your marketing plan should include details about your activities for the year, including budget, lead gen efforts, and social media outreach. Although, you\u2019ll likely need to make adjustments throughout the year. Creating a strong initial plan will give you a solid foundation to start from, allowing you to modify as you see fit for your business.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\" id=\"step1\">Step 1: Conduct a Market Analysis&nbsp;<\/h3>\n<p>To effectively complete your real estate marketing plan template, it\u2019s crucial to understand your market. Knowing how quickly homes sell in your area and identifying who is buying them will guide your marketing efforts and help determine your target market.&nbsp;<\/p>\n<p>To gather this information, <a href=\"https:\/\/theclose.com\/how-to-do-a-comparative-market-analysis\/\">conduct a thorough market analysis<\/a>. During this phase, your goal is to:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Understand your demographics: <\/strong>Learn who lives in your area to figure out how to talk to your prospects, appeal to their interests, and make valuable connections to prospects considering purchasing in your market.<\/li>\n<li><strong>Know your competitors:<\/strong> Audit agents sending flyers, using social media in your city, investing in signs, bus benches, billboards, and anything else you see in your community. Study who they are and how they\u2019re marketing themselves.\u00a0<\/li>\n<li><strong>Narrow down your geographic farm area:<\/strong> This will tell you where you should focus your business, the clientele you\u2019ll be marketing to, and what methods you should utilize to reach your target audience.<\/li>\n<li><strong>Learn the market stats: <\/strong>Understand the average days on market (DOM), absorption rates, median home prices, and home sizes, including local amenities. This will tell you what homes are selling, how fast, and for how much. Knowing this lets you effectively discuss your market with prospects.<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-tips\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/uploads\/2024\/02\/dyk.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p><strong>Pro tip:<\/strong> Research your local community starting with your local MLS. You have access to your community\u2019s data, so dive in and start researching your target market. Utilize other sources, like Realtors Property Resource (RPR), realtor.com, Homes.com, and even Zillow, to learn as much as possible about your area.<\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"step2\">Step 2: Create Your Mission, Vision &amp; Values Statement<\/h3>\n<p>Your <a href=\"https:\/\/theclose.com\/create-your-brokerage-mission\/\">mission, vision, and values (MVV) statement<\/a> outlines where you want your real estate business to be in the future, how you\u2019ll get there, and the values that drive you. It will help you clearly articulate your business philosophy, differentiate yourself in a competitive market, and build a strong and trustworthy brand that resonates with your ideal clients.<\/p>\n<p>Here\u2019s an overview of what each statement means, as well as an example of what it looks like. For more details, check our guide to <a href=\"https:\/\/theclose.com\/create-your-brokerage-mission\/\">crafting your own real estate MVV statement<\/a>.<\/p>\n<table id=\"tablepress-2504\" class=\"tablepress tablepress-id-2504\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Element of Statement<\/th>\n<th class=\"column-2\">What It Is<\/th>\n<th class=\"column-3\">Example<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Mission<\/strong><\/td>\n<td class=\"column-2\">A statement reflecting your \u201cwhy\u201d and what drives you to get there.<\/td>\n<td class=\"column-3\">My mission is to work with first-time homebuyers to help educate them on homeownership and make the process as smooth as possible. I know that the process can feel overwhelming and oftentimes prevents people from getting started. I want to provide guidance and support to help people achieve their real estate dreams.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\"><strong>Vision<\/strong><\/td>\n<td class=\"column-2\">A specific goal and deadline of when you will accomplish it.<\/td>\n<td class=\"column-3\">I will become the top-producing agent in my ZIP code by the end of my third year in real estate. Our team will have the highest customer rating by the end of the year.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\"><strong>Values<\/strong><\/td>\n<td class=\"column-2\">The traits and characteristics you believe are important to you and your business.<\/td>\n<td class=\"column-3\">\n<ul>\n<li>Honesty<\/li>\n<li>Transparency<\/li>\n<li>Integrity<\/li>\n<li>Client-focused<\/li>\n<li>Professional<\/li>\n<li>Accountability<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2504 from cache --><\/p>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-tips\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/uploads\/2024\/02\/dyk.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p><strong>Pro tip:<\/strong> Now that you have all the elements to create your mission, vision, and values, print them and post them in your office so you can visualize them daily. These statements will drive every decision you make in your business.<\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"step3\">Step 3: Discover Your Ideal Client&nbsp;<\/h3>\n<p>Developing your client personas for buyers and sellers helps you build a brand that attracts your ideal clients. You need to understand who they are, their pain points, their goals, and the obstacles they face. Start by gathering as much data as possible about your <a href=\"https:\/\/theclose.com\/real-estate-farming\/\">geographic real estate farm<\/a> area\u2019s potential buyers and sellers.&nbsp;<\/p>\n<p>Here are some data points to consider:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Age<\/li>\n<li>Income<\/li>\n<li>Family size<\/li>\n<li>Own or rent? How long?<\/li>\n<li>Personal buying\/selling history\u00a0<\/li>\n<li>Tech savviness<\/li>\n<li>Education level<\/li>\n<li>Values<\/li>\n<li>Hobbies<\/li>\n<li>Interests<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-tips\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/uploads\/2024\/02\/dyk.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p><strong>Pro tip:<\/strong> If you\u2019ve sold any homes, your ideal client most likely lives in your current sphere of influence (SOI). You can use polls and questions on your social media pages to stay engaged with your network and learn more about how your SOI sees you. Learn more tips on <a href=\"https:\/\/theclose.com\/sphere-of-influence-real-estate\/\">how to build your SOI<\/a>.<\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"step4\">Step 4: Learn Different Real Estate Marketing Strategies<\/h3>\n<p>Your marketing plan for real estate gives you many options to show off your expertise, adaptability, and knowledge of the real estate market. That said, a smart marketing strategy utilizes various marketing methods to create more than one lead gen system. Choose the channels that make the most sense for you and your target market.<\/p>\n<h4 class=\"wp-block-heading\">Digital Marketing<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Online presence: <\/strong>Create your online profiles that allow you to be found online. Set up a system to ask clients to give you reviews.<\/li>\n<li><strong>Social media:<\/strong> Facebook, Instagram, and LinkedIn allow you to interact with your clients, sphere of influence, and future clients with engaging content.<\/li>\n<li><strong>Email marketing:<\/strong> One of the most efficient ways to connect with your database. Time spent building and nurturing your email list is time well spent.<\/li>\n<li><strong>Website:<\/strong> One of the first things your potential clients will do is look for you online. Make sure they can find your beautifully designed website that gives them more information about who you are and who you serve.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"514\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Examples of a real estate agent website showing the homepage and a home search map feature.\" class=\"wp-image-110268 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/02\/unnamed-40.png\"><\/figure>\n<\/div>\n<p class=\"gray-tb\">Don\u2019t feel the need to DIY your own site. Trust one of the expert <a href=\"https:\/\/theclose.com\/best-real-estate-website-builders\/\">real estate website builders we recommend<\/a>, like Agent Fire, to design it for you. They will ensure you\u2019re SEO-ready with an elegant, professional site that shows off all that you offer to the clients that work with you.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit AgentFire<\/a>\n  <\/div>\n<h4 class=\"wp-block-heading\">Traditional Marketing<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Direct mail: <\/strong><a href=\"https:\/\/theclose.com\/real-estate-email-marketing\/\">Direct email marketing campaigns<\/a> are an excellent and cost-effective way to reach your specific neighborhoods with your marketing message.<\/li>\n<li><strong>Print advertising<\/strong>: <a href=\"https:\/\/theclose.com\/real-estate-ads\/\">Real estate print advertising<\/a> includes magazines, flyers, and brochures for your listings and brokerage.\u00a0<\/li>\n<li><strong>Community engagement: <\/strong>Networking events and <a href=\"https:\/\/theclose.com\/experiential-marketing-real-estate\/\">experiential marketing<\/a>, combined with open houses are amazing ways to stay connected in person with your community.<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\">Emerging Trends<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Virtual reality tours: <\/strong>Augmented reality technologies and <a href=\"https:\/\/theclose.com\/virtual-reality-real-estate\/\">virtual reality tours<\/a> can expand your reach and put you at the forefront of certain demographics.<\/li>\n<li><strong>Collaboration:<\/strong> Working with influencers is awesome for cross-pollinating databases and expanding your connections. Use influencers to grow your email list fast.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"step5\">Step 5: Get Clear on Your Unique Selling Proposition<\/h3>\n<p>Your unique selling proposition (USP) is what makes you different from everyone else. To identify your USP, conduct a SWOT analysis on yourself, considering your Strengths, Weaknesses, Opportunities, and Threats. After you\u2019ve completed your SWOT analysis, you will identify what makes you unique and be able to market yourself in the most effective way.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Infographic of a SWOT analysis with strengths, weaknesses, opportunities, and threats.\" class=\"wp-image-88984 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/02\/Colorful-Modern-SWOT-Analysis-Graph.png\"><\/figure>\n<\/div>\n<p>Here are some examples:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Example 1: <\/strong>Leveraging over 20 years of unmatched local expertise to navigate the luxury market, ensuring every client achieves their real estate dreams with unparalleled personal service and insider knowledge.<\/li>\n<li><strong>Example 2: <\/strong>Bringing fresh energy and cutting-edge digital marketing strategies to the real estate market, I empower first-time homebuyers to navigate the buying process with confidence and ease.<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-tips\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/uploads\/2024\/02\/dyk.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p><strong>Pro tip:<\/strong> It can be hard to conduct an audit on ourselves and our own business. Seek feedback from friends, family, colleagues, and past clients if you\u2019re struggling to get started.<\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"step6\">Step 6: Formulate a Budget for Your Marketing Plan<\/h3>\n<p>Several factors influence how much money you\u2019ll spend on marketing and which channels you\u2019ll use. However, a general guideline is to allocate around 10% of your monthly income for marketing expenses. Ultimately, it often depends on your target audience and where they are showing up.&nbsp;<\/p>\n<p>To get started, it\u2019s important to establish some initial figures. Then, once you\u2019ve put your plan into action, return to it after a few months and analyze your results.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\" id=\"step7\">Step 7: Utilize Free Resources&nbsp;<\/h3>\n<p>If you\u2019re newer to the biz and don\u2019t have much for a marketing budget at the moment, utilize some or all of these cost-saving strategies. This will help you keep more money in your pocket while getting the maximum exposure for your real estate business.<\/p>\n<table id=\"tablepress-2505\" class=\"tablepress tablepress-id-2505\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Marketing Effort<\/th>\n<th class=\"column-2\">How To Do It<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Leverage Organic Social Media Traffic<\/strong><\/td>\n<td class=\"column-2\">\n<ul>\n<li>Create and share engaging content that gives value to your audience<\/li>\n<li>Lean into video content, which already gets higher engagement<\/li>\n<li>Mix it up with personal vs real estate content<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\"><strong>Build a Referral Network<\/strong><\/td>\n<td class=\"column-2\">\n<ul>\n<li>Encourage your clients to refer you to their friends and colleagues<\/li>\n<li>Set up an automated system to ask for reviews from your past clients<\/li>\n<li>Network with local businesses, including lenders, home inspectors, contractors, and more, to refer business to each other<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\"><strong>Optimize Your Website<\/strong><\/td>\n<td class=\"column-2\">\n<ul>\n<li>Make sure your website is searchable when your future clients are online<\/li>\n<li>Fill out your Google My Business listing with relevant real estate keywords<\/li>\n<li>Keep your blog filled with SEO-friendly keywords that drive traffic to your website (check our <a href=\"https:\/\/theclose.com\/real-estate-seo\/\">guide to Real Estate SEO<\/a> for more pointers)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\"><strong>Email Marketing<\/strong><\/td>\n<td class=\"column-2\">\n<ul>\n<li>Email is still an amazing way to reach your database<\/li>\n<li>Capture emails from your website visitors (with permission) and keep them updated with valuable content<\/li>\n<li>Use your <a href=\"https:\/\/theclose.com\/best-free-real-estate-crm\/\">customer relationship manager (CRM)<\/a> or an email marketing platform like Mailchimp to segment your audience<\/li>\n<li>Personalize your emails so your recipients only receive relevant emails from you<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\"><strong>Experiential Marketing<\/strong><\/td>\n<td class=\"column-2\">\n<ul>\n<li>Host free homebuyers or real estate investor workshops for minimal marketing spend<\/li>\n<li>Sponsor local events, school sports clubs, or community projects for brand visibility<\/li>\n<li>Partner with local businesses to cut costs for networking or client appreciation events<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2505 from cache --><\/p>\n<h3 class=\"wp-block-heading\" id=\"step8\">Step 8: Set Your Goals &amp; Timeline<\/h3>\n<p>A crucial part of creating a marketing plan is establishing goals and timelines to help you achieve what you want in your business. This not only helps hold you accountable but also keeps you motivated. So, let\u2019s get started building your dream business by writing down those goals and giving them deadlines.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Short-term Goal: <\/strong>Consider your annual, monthly, quarterly, and weekly goals. This should encompass the<strong> <\/strong><a href=\"https:\/\/theclose.com\/what-is-gci\/\">gross commission income (GCI)<\/a> and the number of transactions you\u2019d like to achieve by the end of the year. Then, break down your annual goal into smaller quarterly goals.\u00a0<\/li>\n<li><strong>Long-term Goals: <\/strong>Consider where would you like your real estate business to be within the first five years. Then, look further out and consider what you want to accomplish in your real estate business within 10 years.<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-tips\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/uploads\/2024\/02\/dyk.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p><strong>Pro tip:<\/strong> Reverse-engineer the results you want to achieve and draft action steps to help you get there. Plan out your perfect day by breaking up your day into blocks dedicated to completing certain tasks. Plan out how many phone calls you will make daily, how many emails you will send, etc. Your success lies in the details you set and implement to create your roadmap to get there.<\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"step9\">Step 9: Create a Marketing Calendar&nbsp;<\/h3>\n<p>Being hyper-aware of how you spend your time is one of the keys to success in real estate. That\u2019s why creating a calendar is crucial to staying on top of your marketing efforts. Start by creating a month&#8217;s worth of content, then decide from there if you want to look ahead six months.&nbsp;<\/p>\n<p>This calendar can include:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Newsletters<\/li>\n<li>Social media content<\/li>\n<li>Direct mail campaigns<\/li>\n<li>Pop-bys\u00a0<\/li>\n<li><a href=\"https:\/\/theclose.com\/real-estate-marketing-calendar-holiday-guide\/\">Holiday marketing<\/a><\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-tips\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/uploads\/2024\/02\/dyk.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p><strong>Pro tip:<\/strong> When you get a listing, you\u2019ll need to tackle that marketing as it comes up. Plan open houses and any marketing to promote it at the time of your signed listing contract. To maximize its impact, send postcards such as, Just Listed and Just Sold. <\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"step10\">Step 10: Implement Your Marketing Plan<\/h3>\n<p>Now that you\u2019ve created your marketing strategy, it\u2019s time to launch it and start bringing in more business. Each piece of content you deliver will boost your reputation in your area. Soon, you\u2019ll see engagement on your posts, people in your DMs, and texts and phone calls from people in your community asking to meet for a cup of coffee to talk about listing their homes.&nbsp;<\/p>\n<ul class=\"wp-block-list goal-icon\">\n<li>Here are some goals to keep in mind:<\/li>\n<li>Set aside some time to build out your social media content.\u00a0<\/li>\n<li>Set up any print advertising you have on your real estate agent marketing plan and get everything ready to deploy.\u00a0<\/li>\n<li>Make sure you have your landing pages set up to capture leads as they come in.\u00a0<\/li>\n<li>Don\u2019t forget to automate responses to leads once they are entered into your CRM.\u00a0<\/li>\n<li>Make sure everything is running smoothly and make any corrections necessary.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"step11\">Step 11: Track Your Progress<\/h3>\n<p>Congratulations! Your real estate agent marketing plan is up and running. Now you just need to monitor your progress and make adjustments when needed. Don\u2019t panic if you don\u2019t see a lot of leads come in initially. It takes time to develop that know, like, and trust factor. The more people who see you, your posts, and your marketing materials, the more they will feel like they know you.&nbsp;<\/p>\n<p>Tracking your metrics will give you a good idea of where your traffic is coming from and how well you or your team are converting. The more you know about your leads and your success at converting those leads, the more success you will achieve.&nbsp;<\/p>\n<p>Here is a short list of some of the most important metrics to track once you\u2019ve implemented your real estate marketing plan:<\/p>\n<ul class=\"wp-block-list\">\n<li>Website traffic<\/li>\n<li>Lead capture rate<\/li>\n<li>Conversion rate<\/li>\n<li>Response rate<\/li>\n<li>Cost per lead<\/li>\n<li>Cost per client<\/li>\n<li>Lifetime customer value<\/li>\n<li>Referral rates<\/li>\n<li>Engagement rates<\/li>\n<li>Click-through rate<\/li>\n<\/ul>\n<div class=\"tc-callout-box\">\n<div class=\"tc-callout-box-sidebar\"><span class=\"image-tips\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/theclose.com\/wp-content\/uploads\/2024\/02\/dyk.png\"><\/span>\n<\/div>\n<div class=\"tc-callout-box-inner\">\n<p><strong>Pro tip:<\/strong> Once you\u2019ve got your marketing plan up and running, use tools like Google Analytics, Facebook Ads Manager, and your CRM analytics tools to monitor how effective your marketing is. Conversion rates will give you a lot of information about your return on investment. But also look at the length of time for conversions to get a better view of your overall marketing effectiveness. Remember to adjust your marketing efforts based on what your metrics tell you.<\/p>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"Why\">Why Is a Marketing Strategy Important?&nbsp;<\/h2>\n<p>Working in real estate sales is just as much about marketing as it is about the properties we sell and the relationships we build. To keep your pipeline full, you need to have a plan in place, which is where your real estate agent marketing plan comes in.&nbsp;<\/p>\n<p>Here are some key reasons why it&#8217;s important to focus on your marketing strategy:<\/p>\n<ul class=\"wp-block-list accre-icon\">\n<li><strong><\/strong><strong>Client nurturing:<\/strong> It\u2019s important to stay in touch with clients throughout the year. Building and maintaining relationships is a key element of being a real estate agent.&nbsp;<\/li>\n<li><strong><\/strong><strong>Community involvement: <\/strong>Showing your business is a part of the community, not just working in it, will help strengthen your brand image.<\/li>\n<li><strong><\/strong><strong>Pipeline preparation: <\/strong>Getting in front of existing and prospective clients could help position you as a go-to resource in your community.&nbsp;<\/li>\n<li><strong><\/strong><strong>Brand awareness: <\/strong>The more familiar people are with you and your business, the more likely they\u2019ll think of you when it\u2019s time to buy or sell.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"FAQs\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-is-the-difference-between-a-business-plan-and-a-marketing-plan\" class=\"my-40\">What is the difference between a business plan and a marketing plan?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-is-the-difference-between-a-business-plan-and-a-marketing-plan-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>While a real estate marketing plan and a business plan may seem similar, they do have their differences. A <a href=\"https:\/\/theclose.com\/real-estate-business-plan\/\">real estate business plan<\/a> encompasses all aspects of your business, including your marketing efforts. While a marketing plan strictly focuses on the marketing activities you will implement to reach your target audience. Both are needed to grow and scale your business.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-type-of-marketing-is-best-for-real-estate\" class=\"my-40\">What type of marketing is best for real estate?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-type-of-marketing-is-best-for-real-estate-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Having a combination of marketing activities in your business helps to maximize your outreach; however, the type of marketing that is best is all dependent on the individual real estate agent\u2019s business. There are tried-and-true real estate marketing methods, but there is no one-size-fits-all approach. The real estate and marketing landscapes are always changing and evolving, so it\u2019s best to reevaluate what you\u2019re doing from time to time and make adjustments as needed.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"should-i-charge-for-marketing-a-listing\" class=\"my-40\">Should I charge for marketing a listing?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"should-i-charge-for-marketing-a-listing-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Some real estate agents incorporate a flat rate fee for marketing expenses into their listing agreements. Check with your brokerage and your specific state laws to see if you are allowed to do so. Since you\u2019ll be ordering professional pictures, virtual staging, hosting an open house, and doing some digital and direct marketing, this will help minimize your out-of-pocket expenses.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"Your-Take\">Your Take<\/h2>\n<p>Now that you\u2019ve learned different real estate marketing techniques and how to implement them, you\u2019re ready to hit the ground running. Use this guide to build a marketing plan that\u2019s as dynamic as your business, revisiting and refining it every quarter to stay ahead. Don\u2019t forget to download our real estate marketing plan template to streamline your path to growth.&nbsp;<\/p>\n<p>Have you used a marketing plan for your real estate business? Let me know in the comments.<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/real-estate-marketing-plan-template\/\">The Ultimate Real Estate Marketing Plan: Template &amp; How to Create<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think of your real estate marketing plan as a roadmap leading you to your destination. Achieving success as a real &hellip; <a href=\"http:\/\/www.kassandramangaka.com\/index.php\/2025\/02\/26\/the-ultimate-real-estate-marketing-plan-template-how-to-create\/\" class=\"more-link\"><span class=\"more-button\">Continue Reading<span class=\"screen-reader-text\">The Ultimate Real Estate Marketing Plan: Template &amp; How to Create<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/posts\/540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":2,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"predecessor-version":[{"id":545,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/posts\/540\/revisions\/545"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}