{"id":524,"date":"2025-02-13T08:25:07","date_gmt":"2025-02-13T09:25:07","guid":{"rendered":"http:\/\/www.kassandramangaka.com\/?p=524"},"modified":"2025-02-18T15:27:17","modified_gmt":"2025-02-18T15:27:17","slug":"12-real-estate-valentines-day-ideas-to-spark-some-client-love","status":"publish","type":"post","link":"http:\/\/www.kassandramangaka.com\/index.php\/2025\/02\/13\/12-real-estate-valentines-day-ideas-to-spark-some-client-love\/","title":{"rendered":"12 Real Estate Valentine\u2019s Day Ideas to Spark Some Client Love"},"content":{"rendered":"

Valentine\u2019s Day is just around the corner, presenting a prime opportunity to connect with your clients that you shouldn\u2019t miss. The challenge? Standing out in the sea of generic promotions. But here\u2019s the good news: you don\u2019t need to overthink it. <\/p>\n

When it comes to real estate valentines, you don\u2019t need to reinvent the wheel. Simply aim to put your own spin on tried-and-true ideas so that they reflect the uniqueness of your brand. Below are 12 imaginative, simple, and effective ways to market your business with a Valentine\u2019s Day twist that\u2019ll spark some love from your clients\u2014and keep you top of mind long after the flowers have wilted.<\/p>\n

1. Remember Those Without a Significant Other<\/h2>\n

Last year, a reader of The Close, Bruce Parker, commented that for his real estate valentines, he delivered 100 boxes of chocolate to seniors without spouses. I think this is an amazing idea because it reflects everything about what it means to build authentic, caring relationships. I\u2019m willing to bet that the goodwill he built was off the charts! <\/p>\n

You can do what Bruce did or mix it up by offering a different gift, like a single red rose, or selecting a different group, like unmarried homeowners or renters. You could even celebrate your clients\u2019 children, who will be made to feel extra special and important.<\/p>\n

2. Plan an Afternoon of Pop-Bys<\/h2>\n
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Give a catchy pop-by gift to show your clients the appreciation this Valentine\u2019s! (Source: ReminderMedia)<\/em><\/figcaption><\/figure>\n<\/div>\n

Either the weekend before or after Valentine\u2019s Day, take a few hours to pop by your clients\u2019 homes with a small holiday-themed gift. There are a ton of inspired ideas to choose from\u2014but the best Realtor\u00ae<\/sup> valentines express your gratitude while reminding clients that their referrals are \u201cthe heart\u201d of your business. <\/p>\n

For instance, consider supporting a local bakery by ordering heart-shaped cookies in bags and adding a real estate Valentine\u2019s Day tag. For more ideas, check out The Close\u2019s collation of the best pop-by gifts<\/a> you can give.<\/p>\n

3. Help Local Businesses Spread the Love<\/h2>\n
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Valentine\u2019s Day is a great way to help your clients and showcase your local knowledge\u2014by recomending where they can celebrate it!<\/em><\/figcaption><\/figure>\n<\/div>\n

Valentine\u2019s Day is consistently one of the top three days of the year for dining out according to the National Restaurant Association<\/a>. You can show off your local expertise by sharing a list of the best romantic restaurants in your area through your newsletter or social media.\u00a0<\/p>\n

For a creative twist, record an engaging video to attract hyperlocal engagement on Instagram or YouTube. You can also interview restaurant owners about their special menus or ask locals about their favorite date-night spots to really up the authenticity.<\/p>\n

Of course, restaurants aren\u2019t your only option\u2014highlighting spas, florists, specialty gift shops, or even a local chocolatier (if you have one) could provide just as much value to your audience.<\/p>\n

4. Post Valentine\u2019s Day Real Estate Memes<\/h2>\n
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Real estate memes aren\u2019t just for humor\u2014these can also showcase your brand and make you more relatable to clients.<\/em><\/figcaption><\/figure>\n<\/div>\n

You know you need to maintain an active social media presence, but it can feel overwhelming at times. One simple and fun way to engage your social media followers\u2014and entertain them during Valentine\u2019s Day\u2014is to post real estate memes. Besides humor, these can be educational and showcase a bit about your business and personality. If you\u2019re a DIY sort of person and can put aside 20 or 30 minutes, you can easily fashion real estate memes<\/a> with any of the free tools you\u2019ll find online. <\/p>\n

It understandably takes a lot to manage your social media presence, so you should consider working with an experienced provider. ReminderMedia, for instance, is one of The Close\u2019s recommended real estate marketing companies<\/a>\u2014and it can help automate your social media marketing.<\/p>\n

5. Share Your Valentine\u2019s Day Plans<\/h2>\n

Going on the theme of using social media\u2014authenticity rules the day when it comes to posting on these platforms. And what better way is there to show authenticity than by giving your followers a peek into your life beyond real estate and sharing what you\u2019ve arranged for the day in a Facebook post<\/a> or Instagram Story<\/a>! Take pictures or make a reel, and encourage engagement by asking others to share their plans and images. <\/p>\n

6. Text a Laugh-Provoking Message<\/h2>\n

Similar to sharing a real estate Valentine\u2019s Day meme, sending a text message with a real estate joke<\/a> can give someone a moment of levity as they enjoy a chuckle. You could go a step further and tell your joke in a video text message or even make sending one on Valentine\u2019s Day or any other holiday your thing. <\/p>\n

You can use one of The Close\u2019s best text message scripts<\/a> for easy typing. But if a text message isn\u2019t your preference, simply add a dad joke to your email signature line or post it for your followers to enjoy and share!<\/p>\n

7. Mail Handwritten Real Estate Valentine\u2019s Day Cards<\/h2>\n

I know you\u2019re busy, which is precisely why I\u2019m suggesting that you send your clients handwritten cards. As the “opportunity connector” Donovin Lindsay<\/a> put it, \u201cUnlike the fleeting nature of electronic messages, a physical card serves as a tangible reminder of the time and effort invested in reaching out.\u201d Such care serves as a \u201cbeacon of authenticity and connection,\u201d working to strengthen your relationships with your clients.<\/p>\n

A bulk box of Valentine\u2019s Day cards is a cheap investment\u2014and sending one with your thanks costs only the price of a stamp. You can use a Thank You note template<\/a> to make drafting your message a little easier. To make your card especially memorable, create a custom card that includes the photo you took of your clients in front of their new home on the day they closed.<\/p>\n

8. Use an E-Card<\/h2>\n

Then again, if you truly cannot find the time to handwrite cards, you could send an animated e-card, which is always fun to receive! You can use Fiverr<\/a> to hire a freelancer who will design and create one for you, or purchase a subscription to a platform like JibJab for access its e-cards, shorties, and videos. One of its standout features lets you upload a photo of yourself and insert it into an animated e-card, bringing your character to life as it moves to popular music.\u00a0<\/p>\n

9. Mail Postcards to Your Farm<\/h2>\n
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Custom postcards are always appreciated, especially on special days like Valentine\u2019s. (Source: ReminderMedia)<\/em><\/figcaption><\/figure>\n<\/div>\n

Postcards are probably one of the most affordable ways to tell someone you\u2019re thinking of them on Valentine\u2019s Day, and there are many ways to use them in your real estate marketing campaign\u2014from sending a colorful Valentine\u2019s Day \u201cJust Sold\u201d to the neighborhood to a general cute Valentine like the one above. Some postcard design and delivery services offer Every Door Direct Mail (EDDM) to ensure your mailers are delivered.<\/p>\n

For pennies per card, you can run a lead-generating postcard campaign that sends a touchpoint to your entire farm. If you need help with designs, here are some real estate postcard templates<\/a> you can use that will help generate leads.<\/p>\n

10. Send a Valentine\u2019s Day Real Estate Email<\/h2>\n

Yes, your list of contacts receives a ton of emails, but there are a number of actions you can take to help make sure that yours stands out. Jay Schwedelson is the founder of GURU Media Hub and the mastermind behind SubjectLine.com (a free subject line rating tool), and during a recent Stay Paid podcast episode<\/a>, he provided a litany of tactics that agents can use to improve their subject lines and content.\u00a0<\/p>\n

Try two or three of his strategies to craft a real estate Valentine\u2019s Day email to send to your database\u2014and then utilize a platform that handles a\/b testing to find which subject lines garner the most clicks.<\/p>\n

11. Host a Valentine\u2019s Day Giveaway That\u2019ll Win You Leads and Loyalty<\/h2>\n

A giveaway can spark engagement while building your database of leads. But here\u2019s the key: don\u2019t just post about it on social media. Maximize your reach by including it in your email newsletter, sending a dedicated email blast, and featuring it on your website. <\/p>\n

The best part? There\u2019s an idea for every budget. Here are some creative options to help get you thinking.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Idea<\/th>\nWhat\u2019s Included<\/th>\n<\/tr>\n<\/thead>\n
\"\u2764\" Dinner for Two<\/td>\nPartner with a local restaurant to offer a romantic dinner\u2014negotiate a discount or set menu to make it special.<\/td>\n<\/tr>\n
\"\u2764\" Romantic Date Kit<\/td>\nPut together a cozy package with scented candles, chocolates, a soft blanket, and a romantic-comedy movie.<\/td>\n<\/tr>\n
\"\u2764\" Weekend Getaway<\/td>\nOffer a stay at a charming bed and breakfast or luxury retreat. If a full weekend isn\u2019t feasible, an overnight trip works too.<\/td>\n<\/tr>\n
\"\u2764\" Spa Day for Couples<\/td>\nProvide a couples\u2019 spa experience by teaming up with a local spa for a discounted package.<\/td>\n<\/tr>\n
\"\u2764\" Winery or Brewery Tour<\/td>\nGet together with a local winery or brewery to offer an exclusive tasting experience.<\/td>\n<\/tr>\n
\"\u2764\" Hot-Air Balloon Ride<\/td>\nAward one lucky couple a sky-high romantic adventure they\u2019ll never forget.<\/td>\n<\/tr>\n
\"\u2764\" Theater Night<\/td>\nScore tickets to a movie, play, or concert, and let the winners enjoy a special night out.<\/td>\n<\/tr>\n
\"\u2764\" Couples Cooking Class<\/td>\nFind an in-person or virtual class through a culinary school, local restaurant, or online provider.<\/td>\n<\/tr>\n
\"\u2764\" Professional Photoshoot<\/td>\nOffer a session for couples, families, or individuals with a local photographer.<\/td>\n<\/tr>\n
\"\u2764\" Gift Certificate for an Experience<\/td>\nA candy shop, museum, or unique tour makes for a fun and memorable outing.<\/td>\n<\/tr>\n
\"\u2764\" Customizable Jewelry<\/td>\nAn engraved necklace or charm bracelet is always a thoughtful keepsake.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Whatever prize you choose, make sure your entry process is clear and simple. And don\u2019t forget to check the rules regarding contests and giveaways in your location and on the social media platforms you use. <\/p>\n

12. Ship Promotional Items<\/h2>\n
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Send personalized promotional items to your clients. (Source: VistaPrint)<\/em><\/figcaption><\/figure>\n<\/div>\n

Depending on your budget, there are hundreds of promotional items you can choose from to let clients know you\u2019re thinking of them, any of which you can add your branding to. VistaPrint can set you up with gifts that won\u2019t break the bank, from pens, notepads, water bottles, dry-erase boards, and canvas tote bags to tech devices like USB drives, charging cables, power banks and pads, and phone stands. <\/p>\n

Frequently Asked Questions (FAQs)<\/h2>\n
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How Do You Market for Valentine\u2019s Day?
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You can tap into the holiday spirit by running themed real estate marketing campaigns that highlight the emotional side of homeownership. Here are some simple ideas to start with:<\/p>\n