{"id":305,"date":"2025-01-06T12:45:46","date_gmt":"2025-01-06T13:45:46","guid":{"rendered":"http:\/\/www.kassandramangaka.com\/?p=305"},"modified":"2025-02-11T15:22:27","modified_gmt":"2025-02-11T15:22:27","slug":"the-8-best-places-to-buy-real-estate-leads-in-2025","status":"publish","type":"post","link":"http:\/\/www.kassandramangaka.com\/index.php\/2025\/01\/06\/the-8-best-places-to-buy-real-estate-leads-in-2025\/","title":{"rendered":"The 8 Best Places to Buy Real Estate Leads in 2025"},"content":{"rendered":"<p>Many agents overlook investing in quality leads because of the cost, but you need to spend money to make money, am I right? To purchase real estate leads is a simple and time-saving way for agents to quickly boost lead generation and sales. With so many lead generation platforms selling leads, it can take a bit to figure out which works best for you. To get ahead of the game, I\u2019ve compiled a list of the best places to buy real estate leads, why I think they&#8217;re worth checking out, and what makes them unique.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong><a rel=\"nofollow sponsored\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/market-leader-theclose-buy-real-estate-leads\/\" data-shortcode=\"true\">Market Leader<\/a>:<\/strong> Best for monthly guaranteed leads<\/li>\n<li><strong><a rel=\"nofollow sponsored\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/cinc-buy-real-estate-leads\/\" data-shortcode=\"true\">CINC<\/a>:<\/strong> Best for paid search advertising<\/li>\n<li><strong><a rel=\"nofollow sponsored\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/zbuyer-buy-real-estate-leads\/\" data-shortcode=\"true\">zBuyer<\/a>:<\/strong> Best for on-demand leads generated via cash offer<\/li>\n<li><strong><a rel=\"nofollow sponsored\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/sold-com-buy-real-estate-leads\/\" data-shortcode=\"true\">SOLD.com<\/a>:<\/strong> Best for preferred agent network and referral leads<\/li>\n<li><strong><a rel=\"nofollow sponsored\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/zillow-theclose-5-ways-real-estate-leads\/\" data-shortcode=\"true\">Zillow Premier Agent<\/a>:<\/strong> Best for real estate buyer leads<\/li>\n<li><strong><a rel=\"nofollow sponsored\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/redx-buy-real-estate-leads\/\" data-shortcode=\"true\">REDX<\/a>:<\/strong> Best for prospecting leads<\/li>\n<li><strong><a rel=\"nofollow sponsored\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/offrs-theclose-main\/\" data-shortcode=\"true\">Offrs<\/a>: <\/strong>Best for seller leads<\/li>\n<li><strong><a rel=\"nofollow sponsored\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/zurple-main\/\" data-shortcode=\"true\">Zurple<\/a>: <\/strong>Best for digital marketing and automation<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"Top-Picks\">The Close\u2019s Top Picks for Best Places to Buy Real Estate Leads<\/h2>\n<table id=\"tablepress-2419\" class=\"tablepress tablepress-id-2419\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">CRM<\/th>\n<th class=\"column-2\">Best For<\/th>\n<th class=\"column-3\">Starting Monthly Price<\/th>\n<th class=\"column-4\">Learn More<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/market-leader-theclose-buy-real-estate-leads\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Market Leader<\/a><\/strong><\/td>\n<td class=\"column-2\">Monthly guaranteed leads<\/td>\n<td class=\"column-3\">$189<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">Market Leader review<\/a><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\"><strong><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/cinc-buy-real-estate-leads\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">CINC<\/a><\/strong><\/td>\n<td class=\"column-2\">Paid search advertising<\/td>\n<td class=\"column-3\">$900<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">CINC review<\/a><\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\"><strong><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zbuyer-buy-real-estate-leads\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">zBuyer<\/a><\/strong><\/td>\n<td class=\"column-2\">On-demand leads generated via cash offer<\/td>\n<td class=\"column-3\">$400 minimum spend<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">zBuyer review<\/a><\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\"><strong><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/sold-com-buy-real-estate-leads\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">SOLD.com<\/a><\/strong><\/td>\n<td class=\"column-2\">Preferred agent network and referral leads<\/td>\n<td class=\"column-3\">Free to join<\/td>\n<td class=\"column-4\">No review yet<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\"><strong><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zillow-theclose-5-ways-real-estate-leads\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Zillow Premier Agent<\/a><\/strong><\/td>\n<td class=\"column-2\">Buyer leads<\/td>\n<td class=\"column-3\">Depends on the market; around $300 to $1,000<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">Zillow Premier Agent review<\/a><\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td class=\"column-1\"><strong><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/redx-buy-real-estate-leads\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">REDX<\/a><\/strong><\/td>\n<td class=\"column-2\">Prospecting leads<\/td>\n<td class=\"column-3\">$50<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">REDX review<\/a><\/td>\n<\/tr>\n<tr class=\"row-8\">\n<td class=\"column-1\"><strong><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/offrs-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Offrs<\/a><\/strong><\/td>\n<td class=\"column-2\">Seller leads<\/td>\n<td class=\"column-3\">$299<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">Offrs review<\/a><\/td>\n<\/tr>\n<tr class=\"row-9\">\n<td class=\"column-1\"><strong><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zurple-main\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Zurple<\/a><\/strong><\/td>\n<td class=\"column-2\">Digital marketing and automation<\/td>\n<td class=\"column-3\">$309<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">Zurple  review<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2419 from cache --><\/p>\n<h2 class=\"wp-block-heading\" id=\"Market-Leader\">Market Leader: Best for Monthly Guaranteed Leads<\/h2>\n<table id=\"tablepress-1897\" class=\"tablepress tablepress-id-1897 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9606 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Market Leader logo\" width=\"180\" height=\"45\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2020\/04\/Market-Leader-logo-e1586185291600-300x75.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Lead volume every month is guaranteed.<\/li>\n<li>It has advanced lead behavior tracking.<\/li>\n<li>Contact info is guaranteed.<\/li>\n<li>It offers a refund for fake leads with bogus emails and phone numbers.<\/li>\n<li>It is excellent for long-term business forecasting.<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Lead quality isn\u2019t always premium.<\/li>\n<li>It can be cost-prohibitive.<\/li>\n<li>it may not be ideal if you already have a robust and active website.<\/li>\n<li>It has a minimum six-month contract.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1897 from cache --><\/p>\n<div class=\"wp-block-group gray-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Starting Monthly Prices<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Professional for Agents:<\/strong> $189 + $10 to $50 per lead (for one user only)<\/li>\n<li><strong>Market Leader Teams:<\/strong> $329 + $10 to $5 per lead (up to 10 users)<\/li>\n<li><strong>Market Leader Business Suite: <\/strong>Custom<\/li>\n<li><strong>Teams (up to 10):<\/strong> $329<\/li>\n<li><strong>Network Boost:<\/strong> $150 for every ten leads you receive<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Market Leader<\/h3>\n<p>Market Leader has a long-standing reputation and a proven <a href=\"https:\/\/theclose.com\/real-estate-lead-generation-ideas\/\">real estate lead generation<\/a> track record. It\u2019s an excellent fit for agents who know their conversion rates and have a decent budget. These agents learn how to buy real estate leads and how many they need each month to make it worthwhile. Plus, Market Leader offers access to exclusive real estate leads through partnerships with Network Boost. This platform enables agents to receive high-quality, targeted leads directly, ensuring a steady flow of potential clients.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"350\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Screenshot of Market Leader Network Boost interface\" class=\"wp-image-99708 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/unnamed-2024-07-29T171518.274.png\"><figcaption class=\"wp-element-caption\">Network Boost feature (Source: <a href=\"https:\/\/www.marketleader.com\/products\/real-estate-leads\/\" target=\"_blank\" rel=\" noopener\">Market Leader<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Mobile application: <\/strong>This lets real estate agents manage contacts, leads, and marketing on the go, ensuring timely client service with real-time notifications and easy access to data.<\/li>\n<li><strong>HouseValues:<\/strong> The platform automatically sends your leads directly to your new engagement co-pilot for easy follow-up.<\/li>\n<li><strong>Leads Direct:<\/strong> All lead intel, including home search criteria and viewed properties, is sent directly to your enhanced real estate CRM, your new engagement co-pilot.<\/li>\n<li><strong>Social media integrations: <\/strong>Market Leader enables real estate agents to automate marketing on social media platforms, enhancing lead generation and online presence.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Market Leader<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"CINC\">CINC: Best for Paid Search Advertising<\/h2>\n<table id=\"tablepress-1902\" class=\"tablepress tablepress-id-1902 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-74586 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"cinc-logo\" width=\"180\" height=\"46\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/CINCPRO_logo.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>AI automation can follow up on your behalf.<\/li>\n<li>It has a private referral network.<\/li>\n<li>It is a great CRM and mobile app focused on real estate.<\/li>\n<li>Its platform is geared toward teams and top performers.<\/li>\n<li>It has lead nurturing and seller lead capture.<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Getting started can be expensive.<\/li>\n<li>It takes time to get a return on investment.<\/li>\n<li>It is not recommended for new agents because of cost.<\/li>\n<li>AI feature is an additional cost.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1902 from cache --><\/p>\n<div class=\"wp-block-group gray-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Starting Monthly Prices<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>CINC\u2019s all-in-one lead generation platform starts at:<\/strong>\n<ul class=\"wp-block-list\">\n<li>$899 per month for single agents<\/li>\n<li>$1,299 per month for teams<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>For more details about pricing for the Guaranteed Sales Program and additional advertising promotions available to new clients, please contact a CINC sales rep.<\/p>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose CINC<\/h3>\n<p>CINC is a fantastic platform to purchase real estate leads. It uses Google and Meta to create hyper-local ads, and the best part is that their team takes care of it all for you. Instead of just putting your ads out there, CINC also channels the leads into their unique system through paid search, remarketing campaigns, and cash offer ads. This way, you reach potential clients effectively and manage everything in one place. If you already have a solid online presence, investing in CINC could help you expand your reach even further.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"580\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"a screen shot from the video I recorded with CINC.\" class=\"wp-image-88838 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/Screen-Shot-2024-01-20-at-11.18.52-AM-1200x580-1.png\"><figcaption class=\"wp-element-caption\">CINC leads dashboard (Source: <a href=\"https:\/\/www.cincpro.com\/\" target=\"_blank\" rel=\" noopener\">CINC<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>CRM and mobile app: <\/strong>The CRM and mobile app are top-notch, and with artificial intelligence (AI), CINC nurtures and responds to your leads 24\/7, no matter when they engage with your ads. That way, you can always ensure you take care of your leads promptly and automatically.<\/li>\n<li><strong>Alex (CINC AI Bot): <\/strong>Alex engages with leads by sending personalized messages, streamlining communication, and enhancing lead conversion rates. It\u2019s available 24\/7, ensuring timely responses to potential clients.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit CINC<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"zBuyer\">zBuyer: Best for On-demand Leads Generated via Cash Offer<\/h2>\n<table id=\"tablepress-1905\" class=\"tablepress tablepress-id-1905 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-80793 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"zbuyer logo\" width=\"180\" height=\"51\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/zbuyerlogo.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Lead count is guaranteed.<\/li>\n<li>It offers a lead replacement policy.<\/li>\n<li>It has email and SMS marketing.<\/li>\n<li>It offers on-demand leads and requires no contract.<\/li>\n<li>Has built-in lead-capture tools<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Leads are not exclusive.<\/li>\n<li>It lacks CRM.<\/li>\n<li>There is a minimum spend of $400 per month<\/li>\n<li>Lacks a concierge program<\/li>\n<li>Lead nurturing and conversion takes time.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1905 from cache --><\/p>\n<div class=\"wp-block-group gray-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Starting Monthly Prices<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>$400 per month minimum (leads cost between $12 and $17 each)<\/li>\n<li>$12 per lead for buyer leads<\/li>\n<li>$15-$17 per lead for seller leads (price range is based on county and availability)<\/li>\n<li>No contract or startup fees<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose zBuyer<\/h3>\n<p>zBuyer is one of the best real estate lead generation platforms committed to customer satisfaction, outperforming larger software companies. It provides valuable, verified leads by targeting potential sellers interested in cash offers and directing them to <a href=\"http:\/\/housingnow.com\" target=\"_blank\" rel=\" noopener\">HousingNow.com<\/a>. What sets zBuyer apart is its lead verification process for agents, ensuring prospects are ready to transact. While leads are not exclusive, zBuyer limits access to a maximum of six agents. If six agents are already active in an area, leads will not be available.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"746\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-99715 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/unnamed-2024-07-29T171546.466-1200x746-1.png\"><figcaption class=\"wp-element-caption\">Lead pipeline example (Source: <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.zbuyer.android&amp;hl=en_US\" target=\"_blank\" rel=\" noopener\">zBuyer<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Lead Count Guarantee:<\/strong> With zBuyer, choose how many leads to receive each month, like 20 buyer leads and 15 seller leads. If those targets aren\u2019t met, zBuyer will provide extra leads or adjust the price for the next month to help you reach your goal.<\/li>\n<li><strong>Lead Replacement:<\/strong> zBuyer guarantees agents a replacement for every bad lead, preserving their investment value and allowing them to focus on viable prospects.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit zBuyer<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"SOLD\">SOLD.com: Best for Preferred Agent Network &amp; Referral Leads<\/h2>\n<table id=\"tablepress-1903\" class=\"tablepress tablepress-id-1903 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-82883 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"sold.com logo\" width=\"180\" height=\"31\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/sold-logo.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Has a private referral network<\/li>\n<li>Doesn\u2019t require a contract<\/li>\n<li>has an easy and free sign-up process<\/li>\n<li>Pay for Guaranteed Display to get more referral leads.<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Agent referral fee is not indicated on the website.<\/li>\n<li>Not ideal for new agents.<\/li>\n<li>Has an onboarding and learning curve.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1903 from cache --><\/p>\n<div class=\"wp-block-group gray-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Starting Monthly Prices<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Signing up on SOLD.com is free, but <a href=\"https:\/\/theclose.com\/real-estate-referral-fees\/\">agent referral fees<\/a> are undisclosed as of this writing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose SOLD.com<\/h3>\n<p>SOLD.com is a <a href=\"https:\/\/theclose.com\/real-estate-leads-pay-at-closing\/\">pay-at-closing real estate lead company<\/a> that helps connect agents with buyers and sellers ready to move. It uses incredible data insights and smart algorithms to hook you up with serious clients. Set up your profile and choose what kind of leads you want to get. Additionally, if you join the Guaranteed Display Program, you&#8217;ll get pushed to the front of the line and end up with more matches (leads) than agents who aren&#8217;t in the program.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"569\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Screenshot of an agent&#039;s history of referrals on Sold.com\" class=\"wp-image-99713 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/unnamed-2024-07-29T171538.380-1200x569-1.png\"><figcaption class=\"wp-element-caption\">Agent\u2019s referral data (Source: <a href=\"http:\/\/sold.com\/\" target=\"_blank\" rel=\" noopener\">SOLD.com<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Agent Portal:<\/strong> Upon logging in, agents can view their wins, losses, and the number of their SOLD.com leads. They can also check their agent ranking within their ZIP codes and explore opportunities to boost their rankings and <a href=\"https:\/\/theclose.com\/real-estate-referrals\/\">get more referrals<\/a>.<\/li>\n<li><strong>Marketplace: <\/strong>As members of SOLD.com\u2019s referral network, agents can access vendor offers in the Marketplace. These offers include discounts, educational resources, and sales performance incentive funds (SPIFs).<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit SOLD.com<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Zillow\">Zillow Premier Agent: Best for Buyer Leads<\/h2>\n<table id=\"tablepress-1904\" class=\"tablepress tablepress-id-1904 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-6910 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Zillow premier agent logo\" width=\"180\" height=\"55\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/word-image-87-300x92-1.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Capture buyer leads earlier than competitors<\/li>\n<li>Has automated digital advertising<\/li>\n<li>Has broker management tools<\/li>\n<li>Allows multiple integrations<\/li>\n<li>Has a built-in CRM<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Lacks price transparency<\/li>\n<li>Leads aren\u2019t exclusive.<\/li>\n<li>Customer service needs improvement.<\/li>\n<li>Zillow CRM is very basic.<\/li>\n<li>Cost per lead can be higher than other platforms.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1904 from cache --><\/p>\n<div class=\"wp-block-group gray-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Starting Monthly Prices<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Price starts at about $1,000 for major metro markets<\/li>\n<li>For markets outside of major metros, Premier Agents pay between $300 and $500<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Zillow Premier Agent<\/h3>\n<p>Zillow Premier Agent (ZPA) should be on your radar if you want <a href=\"https:\/\/theclose.com\/real-estate-buyer-leads\/\">more buyer leads<\/a> in real estate. Zillow puts ads for Premier Agents right next to property listings on its site. When someone picks you, they fill out a quick form with their contact info, and then Zillow sends that info your way. Most of these leads are buyers who are just starting to look around. By becoming a ZPA, you\u2019ll boost your visibility since you\u2019ll get prime placement on Zillow and sites like Trulia, StreetEasy, and RealEstate.com. It\u2019s a great way to reach more potential clients!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1096\" height=\"624\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A screenshot of Zillow Premier Agent&#039;s lead report page\" class=\"wp-image-99126 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/unnamed-2024-07-22T144523.181.png\"><figcaption class=\"wp-element-caption\">Zillow Premier Agent\u2019s lead report (Source: <a href=\"https:\/\/www.zillow.com\/agent-resources\/training\/using-premier-agent-app-inbox\/track-your-real-estate-lead-performance\/\" target=\"_blank\" rel=\" noopener\">Zillow<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Third-party CRM integrations: <\/strong>ZPA integrates with multiple CRMs, such as Top Producer, Follow Up Boss, and Lofty, enabling agents to manage and nurture leads seamlessly.<\/li>\n<li><strong>Training resources:<\/strong> ZPA provides training resources for agents, including courses and guides to enhance lead generation and client management skills. These resources help agents utilize Zillow\u2019s tools effectively and improve business performance.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Zillow Premier Agent<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"REDX\">REDX: Best for Prospecting Leads<\/h2>\n<table id=\"tablepress-1900\" class=\"tablepress tablepress-id-1900 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-17032 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"RedX\" width=\"180\" height=\"49\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/REDX_Wordmark_Logo_CA1600-300x81-1.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Has unlimited lead generation potential for a single monthly fee<\/li>\n<li>Offers excellent value for money<\/li>\n<li>Great for agents who are comfortable with cold-calling<\/li>\n<li>Has a fantastic user interface, including its Vortex lead management system<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>CRM has no automation options.<\/li>\n<li>Not great for agents who are discouraged by rejection<\/li>\n<li>Outbound lead gen means more work for you on the front end.<\/li>\n<li>Has a high percentage of inaccurate data<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1900 from cache --><\/p>\n<div class=\"wp-block-group gray-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Starting Monthly Prices<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Expired leads: <\/strong>$69.99<\/li>\n<li><strong>GeoLeads: <\/strong>$69.99<\/li>\n<li><strong>FSBO leads:<\/strong> $49.99<\/li>\n<li><strong>FRBO leads:<\/strong> $59.99<\/li>\n<li><strong>Pre-foreclosure:<\/strong> $49.99<\/li>\n<li><strong>Ad builder: <\/strong>$49.99<\/li>\n<li><strong>Brand Builder Social Video Edits:<\/strong> $267<\/li>\n<li><strong>Brand Builder UNLIMITED:<\/strong> $899<\/li>\n<li><strong>Brand Builder Social Management:<\/strong> $699<\/li>\n<li><strong>Power dialer products:<\/strong> $59<\/li>\n<li><strong>Vortex: <\/strong>Free with any subscription<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose REDX<\/h3>\n<p>REDX is one of the best lead generation for real estate, giving you info on property details, for-sale-by-owner (FSBO) listings, expired listings, and contact details for buyers and sellers. All this info is organized in their Vortex CRM, making it easier for agents to reach out. It works best for agents who are watching their budgets and are fearless in making some calls or <a href=\"https:\/\/theclose.com\/door-knocking-for-real-estate\/\">knocking on doors<\/a>. To get results with REDX, you must put in consistent effort and take a hands-on approach to finding leads. So, if you decide to go with REDX, practice your cold-calling scripts and have your CRM ready to roll.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1600\" height=\"999\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"REDX lead filters\" class=\"wp-image-34182 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/REDX-lead-filters.png\"><figcaption class=\"wp-element-caption\">REDX leads from Vortex (Source: <a href=\"https:\/\/www.redx.com\/products\/\" target=\"_blank\" rel=\" noopener\">REDX<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Power Dialer:<\/strong> This helps agents connect with more prospective clients by automating the dialing process, saving time, and increasing efficiency. It has up to four lines, so you can make the most of your prospecting calls.<\/li>\n<li><strong>Ad Builder:<\/strong> This simplifies creating and managing <a href=\"https:\/\/theclose.com\/real-estate-ads\/\">social media ads<\/a> for agents. It customizes the audience who\u2019ll see ads, ensuring their brand is seen by homeowners likely to sell.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit REDX<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Offrs\">Offrs: Best for Seller Leads<\/h2>\n<table id=\"tablepress-1899\" class=\"tablepress tablepress-id-1899 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-16823 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Offrs Logo\" width=\"180\" height=\"101\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/Offrs-Logo-300x169-1.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Uses predictive analytics<\/li>\n<li>Offers guaranteed leads <\/li>\n<li>You can claim a ZIP code and join their nationwide referral network.<\/li>\n<li>Offers excellent value for its annual price<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Nurturing time for leads can be long.<\/li>\n<li>The ROOF referral fee is expensive<\/li>\n<li>No CRM<\/li>\n<li>Limited third-party integrations<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1899 from cache --><\/p>\n<div class=\"wp-block-group gray-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Starting Monthly Prices<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>10 cents per month for each lead<\/li>\n<li>$400 per month for leads in one ZIP code<\/li>\n<li>$800 per month for exclusive leads in one ZIP code<\/li>\n<li>RAIA (AI-powered lead conversion): $499 per month<\/li>\n<li><strong>Premium: <\/strong>$799 per month<\/li>\n<li><strong>Premium + ISA:<\/strong> $1,199 per month<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Offrs<\/h3>\n<p>Offrs is an excellent platform for purchasing real estate leads. It uses smart predictive analytics to spot homeowners ready to sell. Its Smart Data feature looks at over 200 different data points to ensure agents get leads that are likely to convert. You can count on getting 30 leads a month in one ZIP code, and if you go for the premium package, that jumps to 90. The focus is connecting with sellers ready to list, helping agents turn those listings into even more opportunities.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"671\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Screenshot of dashboard with seller information listed\" class=\"wp-image-101351 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/unnamed-2024-08-19T161552.527.png\"><figcaption class=\"wp-element-caption\">Seller leads dashboard (Source: <a href=\"https:\/\/offrs.com\/predictive_sellers.cfm\" target=\"_blank\" rel=\" noopener\">Offrs<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>ROOF Lead Platform:<\/strong> ROOF is an effective <a href=\"https:\/\/theclose.com\/isa-real-estate\/\">inside sales agent (ISA)<\/a> that contacts, qualifies, and converts your leads. It addresses the key challenge of following up and converting real estate leads.<\/li>\n<li><strong>RAIA (AI chatbot):<\/strong> Offrs\u2019 RAIA (real estate artificial intelligence advisor) uses SMS and email to qualify leads. It leverages advanced AI to predict homeowner selling behavior, offering agents accurate leads.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Offrs<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Zurple\">Zurple: Best for Digital Marketing and Automation<\/h2>\n<table id=\"tablepress-1901\" class=\"tablepress tablepress-id-1901 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-86301 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"zurple logo.\" width=\"180\" height=\"67\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/zurple_logo.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Offers exclusive leads<\/li>\n<li>Robust lead nurturing system<\/li>\n<li>Easy-to-use platform with a minimal learning curve<\/li>\n<li>Has excellent analytics<\/li>\n<li>Includes extra features, such as social media schedulers and video messaging<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Limited integrations<\/li>\n<li>Doesn\u2019t offer training<\/li>\n<li>Customer service needs improvement.<\/li>\n<li>Can be expensive for some agents<\/li>\n<li>Six-month contract is required.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1901 from cache --><\/p>\n<div class=\"wp-block-group gray-tb\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Starting Monthly Prices<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Basic Package: <\/strong>$309<\/li>\n<li><strong>Auto Leads: <\/strong>$448<\/li>\n<li><strong>Additional Sites:<\/strong> $100 per month, per site<\/li>\n<li><strong>Pipeline Boost:<\/strong> $609<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Zurple<\/h3>\n<p>Zurple is another spot to purchase real estate leads. It creates community-specific <a href=\"https:\/\/theclose.com\/real-estate-landing-pages\/\">landing pages<\/a> that get contact info in return for home valuations or IDX searches. If you\u2019re a tech-savvy agent looking for solid analytics, Zurple could be a good fit. It plays well with Facebook and Google Ads, which is perfect if you\u2019ve got a strong online presence. Plus, those automatic follow-up tools are a nice touch for agents who might not be using their CRM to its full potential.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"705\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Lead details with Intelligence Scoring\" class=\"wp-image-86314 lazyload\" data-src=\"http:\/\/www.kassandramangaka.com\/wp-content\/uploads\/2025\/01\/Screenshot-2023-12-21-at-4.42.39-PM-1200x705-1.png\"><figcaption class=\"wp-element-caption\">Lead details with Intelligence Scoring (Source: <a href=\"https:\/\/zurple.com\/\" target=\"_blank\" rel=\" noopener\">Zurple<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Lead-capturing websites: <\/strong>Zurple\u2019s <a href=\"https:\/\/theclose.com\/what-is-idx\/\">customizable IDX websites<\/a> showcase current MLS listings and property search features. They include lead capture tools such as forms for scheduling showings and home valuations, turning visitors into potential clients.<\/li>\n<li><strong>Pipeline Boost: <\/strong>It is a cost-effective solution for agents to grow their databases through expert-managed Instagram and <a href=\"https:\/\/theclose.com\/real-estate-facebook-ads\/\">Facebook ad campaigns<\/a>. It generates targeted buyer leads for realtors and engages them with personalized email and text messages.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Zurple<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"FAQs\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"is-zillow-a-good-way-to-get-leads\" class=\"my-40\">Is Zillow a good way to get leads?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"is-zillow-a-good-way-to-get-leads-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Yes, Zillow can be a solid way to buy real estate leads, primarily if you use their Premier Agent feature. It helps you stand out to potential clients browsing for homes on the site. It\u2019s a valuable tool for generating leads, but remember that the quality of leads can vary, and there\u2019s some stiff competition among agents.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"does-google-have-a-real-estate-lead-generation-program\" class=\"my-40\">Does Google have a real estate lead generation program?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"does-google-have-a-real-estate-lead-generation-program-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Yes, Google offers a lead generation program for real estate that leverages its advertising platforms to assist real estate agents in locating prospective clients. This program employs various online marketing techniques to produce leads, such as search engine optimization (SEO) and focused advertisements.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-is-the-best-platform-to-get-real-estate-leads\" class=\"my-40\">What is the best platform to get real estate leads?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-is-the-best-platform-to-get-real-estate-leads-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>According to our list, Market Leader is the top platform to purchase real estate leads, mainly because it provides a guaranteed number of exclusive leads each month. This makes it a strong contender for the &#8220;best&#8221; platform for lead generation in the real estate industry; however, the best platform for you will depend on your specific needs and budget.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"Methodology\">Methodology: How I Chose the Best Places to Buy Real Estate Leads<\/h2>\n<p>Our crew of skilled researchers, agents, writers, and editors at The Close checked out many <a href=\"https:\/\/theclose.com\/top-real-estate-lead-generation-companies\/\">lead generation companies<\/a> to figure out the best spots to buy real estate leads. We took a close look at each platform and picked our favorites based on a few key things:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pricing:<\/strong> We looked at the average price per lead for buyer and <a href=\"https:\/\/theclose.com\/real-estate-seller-leads\/\">seller leads<\/a>, exclusive leads, subscription costs, the minimum required ad spend, and whether a contract is required.<\/li>\n<li><strong>General features: <\/strong>This category covers the main features of each lead generation company. This includes lead-capture tools, lead management, built-in CRM, multiple integrations, mass marketing tools, analytics and reporting tools, and IDX websites.&nbsp;<\/li>\n<li><strong>Advanced features: <\/strong>Do these lead gen companies offer advanced features? Some notable advanced functionalities include lead scoring, <a href=\"https:\/\/theclose.com\/long-term-lead-nurturing\/\">lead nurturing<\/a>, team distribution, scripts, and AI tools.<\/li>\n<li><strong>Reputation:<\/strong> I assessed each lead generation company\u2019s reputation by considering feedback from verified users.<\/li>\n<\/ul>\n<p>Read more about <a href=\"https:\/\/theclose.com\/methodology\/\">our methodology here<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"Your-Take\">Your Take<\/h2>\n<p>Bringing in leads and finding new clients is a big deal for growing a successful real estate business. One of the quickest and easiest ways to do this is to buy real estate leads from a lead generation provider. By figuring out where to buy these leads, you can discover the right resources that fit your business goals and genuinely support your journey in the real estate industry.<\/p>\n<p>Where do you buy your leads? Did your favorite make it to our list? Let us know in the comments!<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/buy-real-estate-leads\/\">The 8 Best Places to Buy Real Estate Leads in 2025<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many agents overlook investing in quality leads because of the cost, but you need to spend money to make money, &hellip; <a href=\"http:\/\/www.kassandramangaka.com\/index.php\/2025\/01\/06\/the-8-best-places-to-buy-real-estate-leads-in-2025\/\" class=\"more-link\"><span class=\"more-button\">Continue Reading<span class=\"screen-reader-text\">The 8 Best Places to Buy Real Estate Leads in 2025<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"_links":{"self":[{"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":2,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"predecessor-version":[{"id":322,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/posts\/305\/revisions\/322"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kassandramangaka.com\/index.php\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}